This week Apple published a brutal critique of demands from the FBI to create security holes and back doors in iOS.
Over the past few years, security has been a big selling point for the iPhone and iOS devices generally. Apple is really putting their position out there.
They are asking: want do you hate more? Terrorists or snooping governments? But they are also saying they are big enough to stand up to the U.S. Government. Seems like a risky move.
Watch this space.