The internet has changed the way services are bought and sold. Hiring a car by the hour with Zipcar or Hertz 24/7 has become possible, or using your phone to hire a taxi with Uber.
Internet commerce frequently leads to better allocation of resources and easier use of small transactions.
According to this article:
When asked whether Hertz cars could be hired via the app, Taride said the door was open to such a move but said the firm had not taken any decisions.
I don't see much of a deal happening here anytime soon but think the internet car companies are the ones to watch instead of the Detroit and Japan companies.